Social Media Brand Management
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SOCIAL MEDIA BRAND MANAGEMENT
Maintaining consistency across all marketing touchpoints, let alone social media platforms, is a challenge that any business must overcome. What better way to ensure that the tone of your email marketing matches that of your TV ads?
How do you make sure that customers recognise your Social Media Brand Management system even if it’s their first time interacting with you if you talk to those two groups differently?
There is more to branding than merely a colour palette or symbol. A brand is the impression you give to consumers, and it is developed through maintaining consistency in all of your business’s communications. Our goal in creating this material is to assist you in building a unified brand on various social media platforms.
1. MAKE SURE YOU UNDERSTAND THE BASICS
We won’t delve into the specifics of an essential brand, but you should make sure your handle, boilerplate, colour palette, bio, and logo are all consistent. Certain corporations like to change the style of their logo from network to network, depending on the space allotted for each photo and the preferences of particular audience segments. Whatever you decide, you must make sure that all of your profiles share a characteristic that consumers can identify as your brand.
You can transition to more advanced tactics as soon as you understand how to brand your social media accounts. Every quarter, you should analyse and adjust your principal Social Media Brand Management approach.
Steps to take action
Examine every one of your social media profiles.
Follow your brand standards consistently for handles, posting cadences, banners, bios, and logos. You should also audit your brand on a regular basis.
Make sure your material reflects the tone and aesthetic of your business and that you post on a frequent basis.
2. IMPROVE YOUR BRANDING VISUALLY
It’s time to improve your visual brand once you’ve got it established across all of your network profiles. What is meant by that? It entails making certain that the typefaces and colours used in your films, graphics, and photographs match.
Does the filter or colour pop that appears when someone views your Instagram page immediately catch their eye? Do the text overlays in your videos seem like the featured image of your blog post when you publish it?
Customers will eventually become aware of your posting regularity and be able to identify your postings without looking at your logo or social media name. Social media branding is all about this kind of brand recognition.